The Steering Committee of the COP22 has launched the second phase of its institutional communication campaign under the slogan “Time for Action.” This strong speech, which comes a few weeks before the UN Conference on Climate Change, aims to help mobilize and move quickly to action against climate change.
Indeed, after achieving a historic agreement in Paris in December 2015, and the race against time that is committed for its entry into force before the COP22, it is urgent that the commitments taken becomes a reality.
Thus, with an editorial, creative and conceptual approach, able to educate as many people as possible, the institutional campaign developed for the COP22, highlights the urgency to act for the entry into force of the resolutions of the Paris Agreement ,.
The spot is designed without voiceover to let live intensely the images. Only short pop sentences appear: “The question is not about knowing the time that is remaining or the time it takes. The question is: will you be there on 7 November, to act for the planet? “. It is built in three sequences: an interpellation on the passing of time, whereas climate change is accelerating; the need to mobilize, whatever our class, our age or culture. This is to challenge those who make decisions and who will be in Marrakech from 07 to 18 November. Also, will the film conclude at this important Rendez vous for climate change?
Lasting 58 seconds, it will be broadcast on all national television channels, and it is the subject of programme in cinemas: Imax, Mégarama.
The print campaign, meanwhile, (press and display) shows the key Menara image for a visual “generic” supported by the slogan “The time for action.”
The radio is also an important pillar for the dissemination of this campaign which will run from September 26 to November 30, 2016.
Lasting 40 seconds, the spot was produced in Arabic, Amazigh and French. The national digital information support is closely associated with the launch and visibility of the campaign, with the dissemination of visual and TV commercials.
Social networks, including those of the COP22, will relay that same information.
The campaign was designed in the languages of communication of the COP22: Arabic, Amazigh, English, French and Spanish, plus Russian and Mandarin, so as to cover all United Nations languages and allow the widest possible dissemination of this corporate campaign.
Internationally, precisely, television and digital media are the two preferred media for “Time for Action”.
