Seiko Epson Corporation has announced that Ink Tank System,its high capacity printer tanks, just reach 15 million units in sales. According to Epson, this figure “confirms the success of this revolutionary new system.”
Remember, Epson launched the first high-capacity tank printers in October 2010 in Indonesia. They were introduced gradually in 150 new countries and geographical areas.
According to Epson, “this new type of printer made a strong impression on the market. This is particularly remarkable in emerging markets, where sales represents approximately 10% of total sales of printers (laser and ink jet), which represents around 45 million units. Epson forsees a continuation of this strong sales growth, with an annual turnover that should represent approximately 40% of total sales of Epson ink jet printers “.
What are the factors behind such success? According to Epson, “The high capacity tanks are specifically developed and fully integrated in the printer, which means they are a simple and reliable solution. Convenience also plays an important role because the user can refill the high-capacity ink cartridges and print thousands of pages without interruption (instead of constantly renewing the ink cartridges of the printer). The economic aspect is another important factor. Indeed, these high capacity tank printers offer an ultra economical cost per page because they are provided with high-capacity ink bottles. ”
Acccording to Koichi Kubota, Director, Executive Officer and COO, Printer Operations Division, “with 15 million units sold, we are proud to announce that this new concept was a great success. At Epson, we consider it is important to always offer our customers a wide choice of products to enable them find one that meets their specific needs. We have identified a unique business opportunity for clients wishing a specially designed printing solution for them, reliable, economical and large volumes. The innovative side of our ultra-high capacity ink tank printers provides the solution and our sales figures prove it “
