2017, a pivotal year for RAM. It is emerging from the first outlet of Abdelhamid Addou CEO of Royal Air Maroc since his appointment in February 2016. In fact, on September 21, the new boss of RAM addressed the media to explain the new strategy of the national air carrier that will be born from a strategic study, currently in progress. “We need to know our market. Who are the customers that we want to target? What is the potential of our market? What role do we play in the overall economic development of our country? We must first know our potential before thinking of ways to address this market, “he told the audience. The study in question will be buckled early 2017 to be submitted to the government which will decide on what will stand out.
Moreover, the CEO of RAM highlighted the importance for RAM to review its priorities. Either to focus on the heart of business and aim for a natural growth or play as a strategic pivot in Morocco’s economic policy in all sectors. In other words, become an operator that accompanies the emergence of Morocco in the various plans put in place: Vision 2020 of tourism,Industrial Acceleration Plan; Green Morocco Plan …
The latter option seems to prevail according to Abdelhamid Addou “We can be a companion in the development of our country, but we need to do this, have more planes, major investments and a better cutomer approach, “says Abdelhamid Addou. “Some companies, such as Turkish Airlines and Ethiopian Airlines, had the same size as us only 15 years ago. They increased from 50 to 300 aircraft in 15 years and have greatly improved their service through a global approach led by the State. ”
With this in mind, major policy changes are expected.
key figures
– Growth: + 10%
– International flights: + 10%
– European Flights: + 11%
– African Flights: + 14%
– Domestic flights: + 7%
– Filling Rate: 69%
– Punctuality rate: 84%
– Satisfaction rate: 79%
