It’s called WB Africa and Mocef Belkhayat seems to be particularly proud of. Through his investing enterprise H&S Invest Holding, he acquired a stake in the company and was nominated the president of the company. WB Africa is presented by Belkhayat as the first Moroccan network of communication agency of creation and media buying to set up in Africa by making Casablanca its profession expertise center. « This new network, held by three different legal entities i.e Crystal Creative, WB Media and Timberwolf Digital will operate henceforth directly through the branches as it is the cas in Morocco, Algeria, Tunisia and Libya or indirectly through partners in 25 African nations», explained Belkhayat during a press conference he held on 30 May. In this new perimeter, WB Africa employs directly in its branches collaborators generating 47 million dollars in billings which ranks the group among the biggest operators in the sector in Africa.
