From September 22 to 23, Marrakech will host the African Cristal Festival in its fourth edition. This event, known for its real success according to advertisers and communication agencies, is organized by Crystal Event in partnership with the Union of Communication Agencies advisors (UACC). The announcement of the launch of this edition took place on Monday, September 5 at the Sofitel Casablanca. A lodging facility that is part of the Accor network that has been accompanying the African Cristal Festival for years.
This 4th edition,will be, as pointed out by Majid El Ghazouani, president of the UACC, “a space for exchanges between agencies and advertisers. The African Festival Cristal is, apart from awards and trophies, an opportunity to promote beneficial meetings between professionals. ” According to Christian Cappe, CEO of Crystal Event, the repeated choice of Morocco is not accidental. The event will now be held every time in the Red City due to, firstly, the position occupied by Morocco in the African context, as a hub, and secondly dur to its network agency and media considered as one of the most dynamic in Africa. The African Cristal Festival will have a very dense menu and worthy of the great events of its kind, says the organizers both in terms of participants in various competitions, and at the level of experts who will animate the thematic debates. In terms of price, the Jury that will examine the evaluation of the participants’ work will consist of major international creative figures. The chair of the jury this year will be Norman Tan, North Asia Chief Creative Officer & Chairman of JWT China.
